Google SEO 2023: Complete SEO Beginner’s Guide

If they’re moving on’ up, it’s clear that these SEO best practices are working. Your first step is to benchmark your site’s current loading speed. That way, SEO Anomaly you know where you’re at before you start making changes.

Additionally, the average salary for an entry-level SEO specialist is $52,382 1. Higher-level positions in the field, such as senior content manager, make an average of $89,619 2. Earning a certification can help SEO experts grow within the industry. Certification increases your chances of getting hired because it shows potential employers you’re serious about your work. With SEO certification, you will increase your credibility with potential employers.

Learn proven strategies and get actionable tips to increase your website’s conversion rates. In essence, getting backlinks is a combination of both, with a few helpful hacks along the way. Because our content is arguably better than the competition, we might not need as many links as them, but we would still need a few, let’s say 10 to 20. This is not scientific, but probably a reasonably accurate guess. There are several ways to determine the quality or “authority” of a backlink. A backlink is created when another website links to your website.

Then, they take that information back to Google, which evaluates it and ranks the website in an internal index based on quality and quantity. Over the last few decades, the way businesses market their products and advertise their services has evolved rapidly. From content marketing to PPC, and social media marketing to SEO, every aspect plays an equally important role. SEO, however, has a lot of aspects from on-page to off-page and backlinking to interlinking. Offsite SEO refers to activities carried outside of a website to improve organic visibility.

Here’s how to do SEO optimization for images:

Basically, these are terms that tend to “show up” next to your target keyword. In my experience, this is tough to do if your content is already written. And if that happens often enough, Google will downrank you for that keyword.

• The algorithm considers over 200 factors to determine rankings, and the list is constantly updated.
• To speed things up, I recommend a nice little free tool called Answer The Public.
• If page A links to page B, we say that page B has a backlink from page A.

Are you struggling to get more traffic?

The purpose of a content audit is to assess the quality, relevance, and performance of existing content to identify opportunities for improvement. It is a strategic process that helps website owners and marketers make informed decisions about content creation, optimization, and overall content strategy. Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content. Indexed pages can appear in search results when users enter relevant queries. Not ready to sign up for our free SEO tool to grow your business rankings?

Although the keyword research strategy described by Beth Morgan on Neil Patel’s blog is different than the one we use at PageCloud, both concepts focus on keywords that convert. Using your mind map as a guide, you will want to come up with a list of seed keywords related to your subtopics. For example, if you’re in the health and fitness category, you might have a subtopic called “diets”. Regardless of the strategy or tools you decide to use for your keyword research, it’s important to respect the two statements above. As you navigate through this guide it will become very clear what SEO is and where search engine algorithms are headed in the future. A positive user experience includes everything from how well your site functions to how engaging your pages are.